BEND, Ore., Feb. 13, 2018 /PRNewswire/ — Marca Via, meaning ‘mark the path’ in Latin, launches today with the mission to inspire and support families in creating meaningful and impactful coming-of-age events for teenagers as they begin the process of transitioning to adulthood. The organization provides a free guidebook and online tools that help families and communities create their own unique events following the simple Marca Via approach.

“In many cultures throughout human history and around the globe, communities have come together to support the process of growing up with a significant coming-of-age event for their youth,” says Marca Via’s Managing Founder, Laura Fritz. “But in the U.S. many children never get to experience a coming-of-age event that helps convey wisdom and set them on their path to adulthood. We believe our youth would greatly benefit from such an experience and we’re passionate about sparking a movement to create a uniquely American approach to this critical transition in a child’s life.”

The Marca Via approach for creating a meaningful coming-of-age event brings together community to share lessons, activities, wisdom, and symbolic ritual in order to help emerging adults prepare for a new phase of life. Their tools and approach are completely customizable so that anyone can create a momentous event that reflects the ideas, values, and lessons that are important to the celebrated individual, their family and the greater community.

“Helping children grow into successful, well-adjusted, and self-sufficient adults is a challenging job and perhaps the most important one a parent has,” says Co-Founder Ron Fritz. “Parents and families need all the parenting tools available to help their children grow into successful, independent, and resilient adults. A meaningful Marca Via event that supports the lessons we teach to our children is another important tool in any parenting tool box.”

Check out today to learn how to create a unique, fun and impactful event for a child as they begin the transition to adulthood. You will find the coming-of-age guidebook at

About Marca Via

Marca Via was launched in January 2018 with a mission to inspire people to create meaningful rite-of-passage events for friends and family on the cusp of major life transitions. The spark for Marca Via was born after founders Laura and Ron Fritz created unique events for their own children, and the idea began to grow from there, with participants going on to hold unique coming-of-age events of their own. To support other families wishing to do the same, Laura and Ron founded Marca Via, distilling their own experience into a guidebook and set of tools anyone can use. In the future, the company plans to create additional guidebooks and tools to help people mark other major life transitions such as getting married, having a child, retirement, divorce, and even facing death. The company is headquartered in Bend, OR, USA.


Laura Fritz
Managing Founder

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Marca Via
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Masai Warrior Dance Ritual
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SOURCE Marca Via