Beers with Dad: GrowlerWerks’ memory-sharing campaign toasts fathers, gives away uKegs
PORTLAND, Ore., June 5, 2017 /PRNewswire/ — Good dads and good beer pair nicely. GrowlerWerks is celebrating them both this Father’s Day by asking people to share stories on Instagram that show why their father figure is the quintessential #uKegDad. They can win uKegs in the process. That would make Dad proud. These pressurized growlers keep beer fresh and carbonated for two weeks or more. That’s just smart; Dad didn’t raise no dummy.
This memory-sharing campaign runs through Father’s Day, June 18. Admiration for fathers and cheers-worthy moments are already flowing. One entrant told us about a special mug his dad shared with him to give him comfort. Another recalled 36 years of lessons, laughter and tears shared over beer and football in Section T, Row 72. Entries have mentioned that the only thing missing in some of these fond memories was the not-yet invented uKeg.
The uKeg is now available to add to family events. And dads everywhere are pleased with how easy it is to use this mini keg that fits in their fridge. That it turns heads with its Steampunk style is a bonus; no need for a convertible. And this vacuum-insulated, stainless-steel growler keeps beer fresh, cold and carbonated and good to the last drop, just as the brewer intended it. That’s good for the beer industry, says Rob Widmer, the co-founder of Widmer Brothers Brewing. Glass growlers flatten beer lovers’ spirits and misrepresent brewers.
GrowlerWerks is changing how — and how often — people enjoy craft beer. The nation’s breweries make beer that’s too good to pour down a drain and isn’t always available in bottles. But drain-pour often happens when beer goes flat in glass growlers.
A combined 47 years of engineering and product-design experience created a way to store beer allowing craft beer drinkers to consume growlers full of beer on their own timelines. An easy-to-use regulator cap, equipped with a low-cost, food-grade CO2 cartridge, partners with the vacuum-insulated, stainless steel vessel to make the uKeg’s unique benefits possible.
People should make their dads proud, share memories and win a uKeg — the smart way to store craft beer. Visit https://goo.gl/3iZ61j or GrowlerWerks.com for #uKegDad entry details. Regional winners from around the nation announced on Father’s Day.
For more information, visit: www.GrowlerWerks.com, @GrowlerWerks, Facebook.com/GrowlerWerks.
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